30 years


Phoenix Personal Injury Attorney

Tony Merchant and Associates specialize in a single area of the law: personal injury cases. We handle all aspects of this challenging and exciting area of legal practice.

This means we’re passionate about one thing: you. Your ability to heal. Your ability to support yourself financially after your accident. Your right to be compensated for your pain and suffering, especially in instances where the course of your whole life has changed.

What is a personal injury case?

A personal injury case happens when someone has a “duty of care” to you but fails in that duty, and that failure goes on to cause you injury.

For example, every driver has a duty of care to every other driver. When you get behind the wheel of a car you are pledging that you will obey the traffic laws, that you will be attentive, and that you will do everything in your power to prevent an accident.

A landlord has a duty of care to tenants, employees, and guests. Their duty of care says that they will keep their premises in good working repair, eliminating hazards in a timely fashion and posting warnings if they can’t rectify the hazard right away.

If we can legally draw a direct line between the negligent party’s failure, your injury, and the subsequent financial losses you took as a result of that injury then we can get you compensation for those losses. For example, being presented with a large medical bill for emergency services is a huge financial loss.

The legal theory behind personal injury cases says the person who failed in their duty of care should be the person who pays for that loss…not you.

In addition, suffering, in and of itself, has weight. That’s why pain and suffering awards exist. Someone’s actions have caused you pain. Money can’t stop the pain, but it can at least balance the scales a little.

Why do you need an attorney for a personal injury case?

Insurance companies will do everything in their power to avoid paying your claim. If they’re forced to pay it, they’ll do what they can to pay as little as possible. There are a number of defenses they can use to do just that, including making it seem as if you caused the accident yourself. Arizona is a comparative negligence state. You can recover funds even if you’re 99% at fault for the accident, but the amount you’ll be awarded is reduced by your percentage of fault.

As such, we recommend reaching out to one of our attorneys as soon as you’re medically capable of doing so. Let us file the claim for you. Insurance companies are crafty and sophisticated. If they’re given a chance to talk to you directly they’ll often try to trick you into saying or doing things which put an end to your claim, or reduce its value.

Sometimes you will get an offer from an insurance company right away, but you shouldn’t take it. Low-ball initial offers are very common. They won’t cover a fraction of your expenses, but accepting them will prevent you from receiving more compensation in the future.

What types of cases do you handle?

We handle all types of personal injury cases, including:

  • Car Accidents
  • Truck Accidents
  • Motorcycle Accidents
  • Bike Accidents
  • Pedestrian Accidents
  • Mass Transit Accidents
  • Daycare Abuse & Neglect
  • Nursing Home Abuse & Neglect
  • Wrongful Death
  • Construction Injuries
  • Dog Bites
  • Slip & Fall Cases
  • Dangerous Products